McDonald’s re-opening

24th August 2017

After significant investment from local franchisee Sarah McLean, the McDonald’s restaurant on Lountside has received a major digital makeover, creating around 30 jobs for the local area. The restaurant was officially reopened by local MP for North-West Leicestershire, Andrew Bridgen.

To improve the speed and ease of ordering, people now have the option to use one of four self-order kiosks. These allow customers to browse the menu, look at nutritional information and personalise their meals, giving people more time to consider their food and drink choices. These changes have been designed with changing customer needs in mind, and the dedicated dining room hosts ensure the process is as quick and easy as possible.

MP for North-West Leicestershire, Andrew Bridgen, said: “It was fantastic to visit the newly transformed McDonald’s restaurant on Lountside, and I really enjoyed meeting some of the staff who work there – a big thank you to Sarah and her team for inviting me. I’m always keen to engage with local businesses and it was really interesting to try out the new features at the restaurant that the customers have already been enjoying so much.”

Table service has also been introduced to take the stress out of finding somewhere to sit when carrying food, potentially with children, bags and buggies. Feedback so far has been positive; with families enjoying the ease of not having to leave children unattended while queuing, and many people feeling it means they have more time to chat with friends and family. 

Sarah McLean began her career at McDonald’s over 35 years ago, and now runs 14 restaurants across Leicestershire, Derbyshire, Staffordshire and Warwickshire, including the one on Lountside. “Since reopening the restaurant, customers have been appreciating the new modern look of the restaurant and are enjoying using the new self-order kiosks that have been installed. We’ve also noticed a change in how our customers are treating our restaurant, people who used to pop in for a quick bite to eat are staying longer to make use of the tech we now have on offer, such as our tablets and free Wifi.

“I was thrilled to welcome local MP, Andrew Bridgen into the restaurant to have a look around the new features that we’ve introduced to the local area. It was great for him to see the changes and to see how the local community is benefiting.”

As McDonald’s constantly strives to bring more innovation to customers in the UK; the future could see even more exciting features introduced if current trials prove successful. This includes the option to customise the classic burgers that customers know and love; and playing our new interactive table-top games whilst they share a meal. This renovation programme is the company’s biggest and most ambitious restaurant reimaging programme in its history. Currently employing over 115,000 people, the company is in its 44th consecutive quarter of growth thanks in part to evolving the customer experience and its menu offering.

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