The 2016 Countryside Alliance Awards, nicknamed the Rural Oscars, have been handed out by the Environment Secretary Andrea Leadsom MP at a Parliamentary reception (22nd March).
The Environment Secretary told the assembled rural businessmen and women: “Rural businesses are not just the beating heart of our countryside – they are also a vital part of the UK’s economy, generating almost £230 billion every year. I’m really pleased the Countryside Alliance is honouring some of these hard working businesses and ensuring they get the recognition they deserve. These businesses represent the very best of Rural Britain and I’m delighted to celebrate the crucial role our post offices, farm shops and food start-ups play in connecting communities across the country.”
The Awards are the Countryside Alliance’s annual celebration of rural produce, skills, enterprise and heritage through our small hard-working businesses. They are now in their twelfth year and have become the definitive rural business award to win. In 2016 we received over 7,500 public nominations, which were whittled down and judged. The Awards are public-nomination led across five categories:
Daybreak Services in Packington, Leicestershire was highly commended in the Village Shop/Post Office category in the Midlands.
Andrew Bridgen MP said “I am pleased that a business in my constituency has been recognised for its outstanding service to the community. I wish to congratulate Peter Swift of Daybreak Services and his staff on their acheivments.”
Countryside Alliance Awards Judge, Sarah Lee, said “Peter Swift of Daybreak Services works tirelessly to provide a fantastic local service to the village. This shop has been described as an Aladdin's cave, stocking everything from screws to cheese and Peter is renowned for the Phrase ' I'll have it for you by Wed' if it turns out he hasn't got your required item in stock. As soon as you enter this hub of the community you are met with friendly staff who are willing to go the extra mile to please their customers. From locally sourced food to informal advice on all areas of village life this village shop provides excellent service and ensures no one really needs to shop anywhere else.